EVERYONE DESERVES A SIGNATURE SCENT.
DISCOVER YOUR SIGNATURE "YOU"
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OUR PHILOSOPHY


at ariana&evans, we exist to highlight your individuality. we create every product to help you not only feel more confident, but unapologetically you. we honor tradition and are inspired by the world. our creations reflect a blend of cultures and experiences.

a signature scent is more than fragrance. it is identity. it speaks to who you are and who you are becoming. we know that scent is deeply personal, and it should feel entirely your own. every parfum and grooming product is crafted by hand in small batches, without being defined by gender or age. each product is made with intention and care.

our purpose is simple: to help you discover your signature you.

SUSTAINABILITY

sustainability is not an afterthought, it is a responsibility we take seriously. we are committed to becoming a fully eco-friendly brand by the third quarter of 2026, and every step we take moves us closer to that goal. we recycle and reuse packaging materials whenever possible, while continuing to seek better, more responsible choices across every part of our process.

our fragrances and aftershaves are already housed in recyclable glass bottles, and beginning in May, all of our soaps and shaving creams will be offered in reusable custom glass jars with our medusa logo embossed on the bottom. this transition marks an important step in reducing waste and creating packaging designed to last.

we are proud to be setting a new standard for artisan grooming, placing sustainability at the core of what we do, not just as an initiative, but as part of our identity. for us, success is not only measured by what we sell, but by the impact we leave behind.
crafted with care, inside and out.

OUR COMMITMENT TO COMMUNITY & GIVING BACK

we deeply respect the community that has always stood together in times of need. giving back has been part of our DNA, and we are proud to support meaningful causes that touch lives.

Never Alone Project
we have been honored to support the Never Alone Project for suicide prevention awareness. In collaboration with the razor company, ken schneider, and JMac, this initiative has raised over $10,000 through 2024.

Helping Families in Need
as a company, we remain grateful for our blessings and recognize the importance of helping others in difficult times. Through initiatives like FAMILY, we have come together to help pay medical expenses and to cover funeral costs in moments of sudden loss, such as our heartfelt tribute with Empyrean Bay Rum for Anna.

Together With You
our community continually steps up to help each other. We appreciate your kindness and stand with you to support those needing aid, whatever it may be.

WHY IS ARIANA & EVANS RECOGNIZED AS THE BEST SHAVING SOAP ARTISAN | AWARDS

we have been globally recognized as one of the premier artisan soap makers in the world.

- best shaving soap artisan in 2022 & 2023

- top overall wet shaving vendor in 2023 voted by the public via the LatherTalk YouTube channel

- best shaving soap in 2024 and 2025 by blogger Mantic 59 of Sharpologist


A NEW CHAPTER

Ultima 2 is here—our new premium base combining K2E and Ultima into one superior formula. We've increased tallow to near legacy levels and maximized emu oil for better skin feel, elasticity, and nourishment without the greasy finish.

We've committed to plastic-free packaging. Custom frosted glass, aluminum lids, wide-mouth design & the Medusa logo embossed into the base. Unmistakably Ariana & Evans.

OUR DANIELE MAULLU LUXURY COLLECTION

quite possibly the finest grooming products ever made.

parfum collection
daniele maullu luxury collection by ariana & evans
The Ultima 2 Collection
Barbiere di Famiglia Vegan Shaving Soap
Luxury Shaving Cream
Aftershave
face & body

GET TO KNOW US

Family business manufacturing shaving soap in Connecticut

OUR STORY - THE AMERICAN DREAM

We are a small, family-owned business based in Ansonia, Connecticut. Like many family-run ventures, we began at home making soaps in our small kitchen.

As a wet shaving hobbyist, I knew exactly what kind of soaps I liked and set out to create something worthy of consideration. What began as a side project to help supplement our income and support our daughter’s education quickly gained unexpected momentum.

Then COVID hit.

At 57, after losing my job of 17 years, I found myself without work and with few options—nobody was hiring. We made a difficult but clear decision: to go all in on the business. This would be our full-time livelihood.

At the time, I had been developing a new shaving soap base called Kaizen—a Japanese word meaning continuous improvement. Just three weeks after being laid off, we released Kaizen with little more than hope and a prayer. That release changed our lives.

Today, we’ve grown far beyond our kitchen. We operate in the heart of Ansonia, in a dedicated facility that reflects how far we’ve come—and how much farther we plan to go. Our journey is proof that when one door closes, another opens if you’re willing to walk through it.

Beyond shaving products, Ariana & Evans has grown into a serious presence in the niche fragrance market. Our fragrances are more than just scents, they are personal stories, inspired by life experiences and travels around the world. Each fragrance is crafted in-house, reflecting a journey of discovery, culture, and passion.

Leading this creative evolution is my daughter, Thalia, whose talent and vision continue to push our fragrance line forward. Together, as a family, we create bold, original compositions that honor our roots while embracing the wider world.

At Ariana & Evans, we don’t just make products, we craft experiences shaped by the American Dream, dedication, and the spirit of exploration.

Thank you for your support in us, our family business & products.

Thalia, Evelyn & Peter

Ariana & Evans owners posing in showroom

MEET THE FAMILY BEHIND A&E

Thalia Ariana has joined us in running the family business and has left an indelible mark in such a short period of time. She overseas all projects and ensures they fit within our brand identity. Additionally, she is now responsible for creating and growing our fragrance sector.

Evelyn does it all. However, her main role is running the shipping department, managing inventory, as well as special projects such as our very successful events at our showroom.

Peter was initially a wetshaving hobbyist like most of you. He began experimenting with developing his own shaving soaps in house, and eventually began to sell them. He's our head soap maker, customer service representative, and never-ending idea guy. You can thank adhd for that.

 

LATHERED EXPO

LATHERED is the first event of its kind to serve as an intersection of indie perfumery, and traditional grooming. We have so much respect and admiration for both communities, so we thought an event to serve as a crossover of both art forms would be incredible.

Attendees had the opportunity to discover unique fragrances, premium grooming products, and meet the makers behind some incredible brands. We hosted over 15 independent artisans and 200 guests.

Adding to the experience, renowned Italian master barber Daniele Maullu traveled from Rome to offer traditional classic straight razor shaves, showcasing the timeless artistry of classic Italian barbering. We're planning to do it again in 2027.

latheredexpo.com

Blog posts

Sep 05, 20260 commentsPeter Charkalis
Why Choose Ariana & Evans? Award-Winning Performance. Artisan Fragrance. Affordable Luxury. At Ariana & Evans, we believe luxury should be defined by the quality of the product, not by how...
Nov 01, 20250 commentsPeter Charkalis
Walk into any department store and you’ll be hit with a cloud of fragrance, polished, powerful, and designed to stop you in your tracks. Sales associates wave blotters through the...
Sep 29, 20250 commentsPeter Charkalis
Ariana & Evans has been recognized around the world as one of the premier artisan shaving soap makers. Voted Best Shaving Soap Artisan in 2022 and 2023 Named Top Overall Wet Shaving Vendor in 2023 by public vote through...
Jul 12, 20250 commentsPeter Charkalis
As someone who has spent years exploring the intricate world of fragrance — from mainstream counters at department stores near our home to obscure indie perfumers operating out of small...

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