Many have been anticipating the public release of our Kaizen 2e base (K2e). This new base replaces Kaizen and Kaizen 2 (K2) bases and we believe sets a new benchmark in shaving soaps. Why this evolution and why change a base already considered among the best in the industry? Well, for those not so familiar with our brand, we have never settled or rested on our laurels. We have always endeavored to be the very best we can be. Kaizen, a Japanese term for constant improvement is our mantra. The evolution of the brand and extraordinary growth of the company proves we're no flash in the pan. From day one, we have forged our own path, created new markets and set new standards. We are a very different company from the others. We take risks, we explore, we create and go against the grain. A traditional company which is very untraditional. This is Ariana & Evans.

How Are We Different?

Ariana & Evans is a new kind of luxury brand for traditional wet shavers and lovers of fine fragrances.  A&E offers unparalleled performance, superb scents and terrific value. The people behind The Shaving Shop  & The Club have once again challenged the status quo, while blurring boundaries between traditional wet shaving and high-end niche type fragrances. We have no interest in playing it safe at A&E. Rather, our goal is to push the envelope, create new boundaries and bring you products that are uniquely different, edgy and without compromise.