Many have been anticipating the public release of our Luxury Line, known as Ultima. From packaging to performance, everything about Ultima speaks luxury; setting a new benchmark in shaving soaps and aftercare. We have always endeavored to be the very best we can be. Kaizen, a Japanese term for constant improvement is our mantra. The evolution of the brand and extraordinary growth of the company proves we're no flash in the pan. We take risks, we explore, we create and go against the grain. A traditional company that is very untraditional. This is Ariana & Evans.

How Are We Different?

Ariana & Evans is a new kind of luxury brand for traditional wet shavers and lovers of fine fragrances.  A&E offers unparalleled performance, superb scents and terrific value. The people behind The Shaving Shop  & The Club have once again challenged the status quo, while blurring boundaries between traditional wet shaving and high-end niche type fragrances. We have no interest in playing it safe at A&E. Rather, our goal is to push the envelope, create new boundaries and bring you products that are uniquely different, edgy and without compromise.