Why Choose Ariana & Evans?

Award-Winning Performance. Artisan Fragrance. Affordable Luxury.

At Ariana & Evans, we believe luxury should be defined by the quality of the product, not by how much you can charge for it.

We began in the traditional wet-shaving community, but Ariana & Evans today has grown well beyond its roots. From award-winning shaving products to an expanding fine-fragrance division, everything we do is driven by a simple philosophy: continually improve, never become complacent and create exceptional products at prices that remain accessible.

Performance Comes First

A beautiful fragrance means very little if the shaving performance isn't there.

Our latest premium shaving soap base, Ultima 2, represents years of formulation, testing, refinement and feedback. It was developed to provide exceptional slickness and residual slickness, dense protective lather, cushion and outstanding post-shave feel.

We don't believe in changing a formula simply to call it "new." We make changes when we believe we can genuinely make something better.

That philosophy has driven the evolution of Ariana & Evans from our earlier formulations through Kaizen, Ultima and now Ultima 2.

A Growing Fine-Fragrance House

Fragrance has always been part of the soul of Ariana & Evans. Today, however, it has become much more than a companion to our shaving products.

Our fragrance division, now headed by Thalia Ariana, represents an increasingly important part of Ariana & Evans and its future.

Under Thalia's direction, we continue to expand our work in fine fragrance while developing a distinct identity for this side of the company. Our fragrance customer doesn't need to be a wet shaver and increasingly, many aren't.

That's important to us.

Someone discovering Ariana & Evans through fragrance should never feel that they're simply buying a perfume from a shaving-soap company. Fine fragrance is a serious and independent creative pursuit within Ariana & Evans, with its own collections, concepts and direction.

Our approach to perfumery reflects the same philosophy that built the company: creativity without boundaries.

We love beautiful, sophisticated fragrances, but we're equally attracted to the unusual, provocative and unexpected. We want our fragrances to have personality. We want them to tell stories. Most importantly, we want them to be memorable and help you find your signature you!

That philosophy can be seen throughout our fragrance work and special collections, including our Daniele Maullu Collection, which we believe has no equal in the luxury wet shaving space

Whether you discovered Ariana & Evans through a fragrance, a shaving soap or something entirely different, you are experiencing the same company, but you don't need to be interested in one to appreciate the other.

Affordable Luxury

Our move to custom glass packaging represents one of the largest transformations in Ariana & Evans' history. 

Our Ultima 2 shaving soaps are presented in custom, wide-mouth, low-profile glass jars with premium detailing and protective custom packaging. Our updated luxury shave creams receive the same attention, including a generous 6-ounce pour.

We could have used these upgrades as an opportunity to move Ariana & Evans into a much higher price category.

We chose not to.

I started as a wet-shaving hobbyist, just like many of our customers. I remember being the person deciding which soap I could afford to try next.

Beautiful packaging is wonderful. Exceptional ingredients and performance matter even more. But none of it means much to us if the people who supported this company can no longer afford to enjoy it.

That's what Affordable Luxury means at Ariana & Evans.

Recognized by the Wet-Shaving Community

Ariana & Evans has received numerous awards and recognition over the years for our shaving soaps, fragrances and overall work as an artisan.

We're grateful for every award, review and recommendation we've received, but recognition has never been an excuse to stop improving.

If anything, it raises the bar.

Our goal isn't to make tomorrow's Ariana & Evans as good as today's.

It should be better.

Always Evolving

We are constantly experimenting, formulating, designing and asking ourselves a very simple question:

Can we make this better?

That philosophy now extends across two worlds, traditional wet shaving and fine fragrance.

It has influenced virtually every part of Ariana & Evans: the evolution of our shaving-soap bases, our updated shave creams, our growing fragrance division, custom glass, new labels, protective luxury boxes, wax stamping and overall presentation.

Some changes are immediately visible. Others happen inside the jar or bottle.

But there is always a reason behind them.

Independent. Family-Owned. Personal.

Ariana & Evans is not a giant grooming or fragrance corporation.

We're an independent American family business, and that independence gives us the freedom to create differently.

Product development remains personal and hands-on. From Peter's continuing work in wet shaving and fragrance to Thalia Ariana's leadership of our fragrance division, the people behind Ariana & Evans are directly involved in what we formulate, create, package and ultimately put our name on.

There aren't layers of corporate committees deciding what Ariana & Evans should become.

We do.

And we listen to the people who use our products.

Many of the improvements we've made over the years have come from our own experimentation combined with feedback from our customers.

Our customers aren't a focus group.

They're part of our story.

So, Why Ariana & Evans?

There are many excellent artisans, fragrance houses and grooming companies today, and we have tremendous respect for anyone passionate enough to create something of their own.

We don't need to tell you we're "the best."

We would rather earn your business.

If you're a wet shaver, judge us by our performance, slickness, post-shave feel, fragrances, presentation and value.

If you're a fragrance enthusiast who couldn't care less about shaving soap, that's perfectly fine too. Judge our fragrances as fragrances. Explore the compositions, wear them on skin and decide for yourself.

We want Ariana & Evans to earn its place in both worlds.

We could charge more. We choose not to.

Our mission is simple: create exceptional products, present them beautifully, continually improve them and keep them within reach.

Award-winning performance. Independent perfumery. Affordable luxury.

That's Ariana & Evans.