Ariana & Evans will soon be entering a new chapter
As part of our evolution, we will be streamlining our offerings. K2E & Ultima will soon come together as Ultima 2, a unified, uber-premium base that combines the very best of both and more.
Ultima 2 has been engineered to elevate every metric wet shavers care about. We have increased the tallow content, bringing it closer to Legacy levels, resulting in the most luxurious lather in the industry. In addition, we have also boosted our use of emu oil. The result is enhanced skin elasticity, nourishment and a luxurious feel without the heavy or greasy finish found elsewhere.
As we mature as a brand, our commitment remains unchanged. We will continue to offer the very best and pursue constant improvement. That said, this will most likely be our final base update for many years to come. Our focus now shifts toward strengthening our infrastructure and continue our expansion within the fragrance industry. We will also focus on our skincare offerings and broader lifestyle offerings.
Now, lets talk about branding and packaging.
We have made a significant investment in our commitment to sustainability by moving to plastic-free packaging. This was not the safe move. It was the right move. We are not a brand that follows. We aim to lead.
Our new custom jars are crafted from frosted glass with aluminum tops. They feature a wide-mouth, low-profile design that offers a sleek, modern look and makes brush loading easier.
What makes them unmistakably A&E is our Medusa logo embossed into the base of every jar.
This is not just packaging. It is identity.
With this transition, we are not only striving to be better stewards of the environment, but also continuing our evolution into a luxury lifestyle brand that remains accessible to all, not just the elite. These new glass jars and bottles will start being available by mid May, 2026.
We believe our lineup will stand apart through innovation, performance, sustainability, and an unmistakable vibe.
Finally, our budget-friendly shave cream line has big things ahead.
These creams will now come in the same low-profile glass jars, filled to the rim with a full 6 oz of product. We have also refined the formula to deliver even better performance. It is slightly firmer and behaves closer to a croap (soft soap), while still maintaining its shave cream DNA.
These are major changes happening all at once. Will there be hiccups? Possibly. But we are committed to making this transition as seamless as possible for our customers who have supported us every step of the way.
This is more than a change.
It is a transformation.
Thank you all for your support and taking this journey with us.
Peter Charkalis
Founder
Ariana & Evans