Ariana & Evans is entering a new chapter with upgraded packaging designed to deliver a true luxury presentation without the luxury price tag.
Our updated shave creams and Ultima 2 shave soaps will now be presented in custom-made, wide-mouth, low-profile glass jars, designed specifically for Ariana & Evans. Each jar features our embossed logo on the bottom, adding a subtle detail that makes the glass distinctly ours.
The wide-mouth design makes loading easy, while the low profile gives the jar a clean, substantial feel in the hand. This is not an off-the-shelf container with our label added to it. The glass was created specifically for Ariana & Evans and reflects where we are taking the brand.
Affordable Luxury
While the presentation is changing dramatically, our philosophy on pricing is not.
Our updated Shave Creams will feature a generous 6 oz pour for just $16.95, housed in our new custom glass.
At the top of the line, Ultima 2 represents our most advanced shave soap formulation and will feature a 5 oz pour, presented in the same custom glass and premium packaging.
Luxury should be about the quality of the product and the experience of using it. It shouldn't be about exclusivity or seeing how much we can charge.
Packaging Designed From the Ground Up
The experience continues beyond the jar.
Our products will be housed in a custom round box, complete with custom-fitted protective padding designed specifically around the glass jar and accompanying products. The packaging provides a beautiful presentation while helping ensure safe transit from our door to yours.
We have also developed a custom 5 oz glass splash bottle, giving our shave soap and aftershave sets a cohesive presentation from beginning to end.
Every detail, from the shape of the jar and embossed logo to the box, protective insert and splash bottle, has been considered as part of a complete Ariana & Evans experience.
Premium Without the Pretension
We could have used the new glass and packaging as an opportunity to move our products into a much higher price category.
We chose not to.
I started as a wet shaving hobbyist myself, and I haven't forgotten what attracted me to this community in the first place. We want to make exceptional products, use exceptional ingredients and present them beautifully, while keeping them accessible to the people who actually use and enjoy them.
Custom glass. Custom packaging. Top-tier performance. Affordable luxury.
That's where Ariana & Evans is headed.