EVERYONE DESERVES A SIGNATURE SCENT.
DISCOVER YOUR SIGNATURE "YOU"

OUR DANIELE MAULLU LUXURY COLLECTION

quite possibly the finest grooming products ever made.

OUR PHILOSOPHY


at ariana&evans, we exist to elevate the everyday, helping you feel more confident and more like yourself. rooted in tradition and inspired by the world, our creations reflect a blend of cultures and experiences. from the quiet elegance of a japanese tea ceremony, to the richness of cuban tobacco, to the energy of an underground club in amsterdam, inspiration can come from anywhere.

a signature scent is more than fragrance. it is identity. it speaks to who you are and who you are becoming. scent is deeply personal, and it should feel entirely your own. every parfum and grooming product is crafted by hand in small batches, without being defined by gender or age. whether it is an extrait de parfum or a rich shave soap, each product is made with intention and care.

our purpose is simple: to help you discover your signature you.

SUSTAINABILITY

sustainability is not an afterthought, it is a responsibility we take seriously. we are committed to becoming a fully eco-friendly brand by the third quarter of 2026, and every step we take moves us closer to that goal. we recycle and reuse packaging materials whenever possible, while continuing to seek better, more responsible choices across every part of our process.

our fragrances and aftershaves are already housed in recyclable glass bottles, and beginning in may, all of our soaps and shaving creams will be offered in reusable custom glass jars without medusa logo embossed on the bottom. this transition marks an important step in reducing waste and creating packaging designed to last.

we are proud to be setting a new standard for artisan grooming, placing sustainability at the core of what we do, not just as an initiative, but as part of our identity. for us, success is not only measured by what we sell, but by the impact we leave behind.
crafted with care, inside and out.

OUR COMMITMENT TO COMMUNITY & GIVING BACK

we deeply respect the community that has always stood together in times of need. giving back has been part of our DNA, and we are proud to support meaningful causes that touch lives.

Never Alone Project
we have been honored to support the Never Alone Project for suicide prevention awareness. In collaboration with the razor company, ken schneider, and JMac, this initiative has raised over $10,000 through 2024.

Helping Families in Need
as a company, we remain grateful for our blessings and recognize the importance of helping others in difficult times. Through initiatives like FAMILY, we have come together to help pay medical expenses and to cover funeral costs in moments of sudden loss, such as our heartfelt tribute with Empyrean Bay Rum for Anna.

Together With You
our community continually steps up to help each other. We appreciate your kindness and stand with you to support those needing aid, whatever it may be.

WHY IS ARIANA&EVANS RECOGNIZED AS THE BEST SHAVING SOAP ARTISAN | AWARDS

we have been globally recognized as one of the premier artisan soap makers in the world.

- best shaving soap artisan in 2022 & 2023

- top overall wet shaving vendor in 2023 voted by the public via the LatherTalk YouTube channel

- best shaving soap in 2024 and 2025 by blogger Mantic 59 of Sharpologist

SINGLES - single note accords for layering

coming soon - a new line of carefully constructed single-note accords. no fluff, no filler. wear them on their own, layer them with other SINGLES or use them quietly (or not so quietly) to enhance whatever else you're wearing.

 
/ free shipping on orders over $75 (Domestic) / free international shipping with orders over $200. / International orders over $150 receive 50% off

OUR COLLECTIONS

parfum collection
daniele maullu luxury collection
ultima shave soaps & splashes
Kaizen 2e (K2e) shaving soaps & splashes
barbiere di famiglia vegan shaving soap
shaving cream
Aftershave
face & body

GET TO KNOW US

Family business manufacturing shaving soap in Connecticut

OUR STORY - THE AMERICAN DREAM

We are a small, family-owned business based in Ansonia, Connecticut. Like many family-run ventures, we began at home making soaps in our small kitchen.

As a wet shaving hobbyist, I knew exactly what kind of soaps I liked and set out to create something worthy of consideration. What began as a side project to help supplement our income and support our daughter’s education quickly gained unexpected momentum.

Then COVID hit.

At 57, after losing my job of 17 years, I found myself without work and with few options—nobody was hiring. We made a difficult but clear decision: to go all in on the business. This would be our full-time livelihood.

At the time, I had been developing a new shaving soap base called Kaizen—a Japanese word meaning continuous improvement. Just three weeks after being laid off, we released Kaizen with little more than hope and a prayer. That release changed our lives.

Today, we’ve grown far beyond our kitchen. We operate in the heart of Ansonia, in a dedicated facility that reflects how far we’ve come—and how much farther we plan to go. Our journey is proof that when one door closes, another opens if you’re willing to walk through it.

Beyond shaving products, Ariana & Evans has grown into a serious presence in the niche fragrance market. Our fragrances are more than just scents, they are personal stories, inspired by life experiences and travels around the world. Each fragrance is crafted in-house, reflecting a journey of discovery, culture, and passion.

Leading this creative evolution is my daughter, Thalia, whose talent and vision continue to push our fragrance line forward. Together, as a family, we create bold, original compositions that honor our roots while embracing the wider world.

At Ariana & Evans, we don’t just make products, we craft experiences shaped by the American Dream, dedication, and the spirit of exploration.

Thank you for your support in us, our family business & products.

Thalia, Evelyn & Peter

Ariana & Evans owners posing in showroom

MEET THE FAMILY BEHIND A&E

Thalia Ariana graduated with honors at University of New Haven. She has joined us in running the family business and has left an indelible mark in such a short period of time. She overseas all projects and ensures they fit within our brand identity. Additionally, she is now responsible for creating and growing our fragrance sector.

Evelyn does it all. However, her main role is running the shipping department, managing inventory, as well as special projects such as our very successful events at our showroom. She also (along with Thalia) keeps Peter in line.

Peter was initially a wetshaving hobbyist like most of you. He began experimenting with developing his own shaving soaps in house, and eventually began to sell them. He's our head soap maker, customer service representative, and never-ending idea guy. you can thank adhd for that.

THE CLUB

a separate space for those who want a bit more. early access, member-only releases, and a behind the scenes look into what we’re working on.

no pressure, all access

TESTIMONIALS

☆☆☆☆☆

This EDP is fantastic. Has great sillage and projection without being overpowering. I’ve consistently got 12 hours out of this. Even when I pick up the shirt the next day I can still smell it from rubbing on my skin. Very rare to have a soap maker be this good at fragrances too.

Joey MLavendar Noir EdP - Rivals major perfumers

☆☆☆☆☆

This soap truly lives up to its name—it’s a signature blend of performance and luxury! The scent is elegant and refined, making for a premium shaving experience. The Ultima base is outstanding, producing a thick, cushiony lather that provides top-tier slickness and protection. My skin feels smooth and moisturized long after shaving. This is an absolute must-have for any serious wet shaver!

Vincent BSignature - A True Masterpiece

☆☆☆☆☆

Chiang Mai is the ultimate freshie—uplifting, energizing, and incredibly smooth. It opens with a burst of vibrant citrus and aromatic herbs: kaffir lime, Thai basil, and yuzu zest bring a sparkling clarity that immediately lifts the spirit. What sets this apart is the creamy coconut running through it, softening the sharper edges and creating this perfectly balanced freshness that never fades. The jasmine and lemongrass add a touch of subdued floral brightness and zip, while the Thai vetiver and benzoin in the base keep it grounded with subtle warmth. From top to drydown, the scent remains refreshing, creamy, and beautifully cohesive. It’s effortlessly unisex and feels like walking through a sun-drenched market in Southeast Asia, cool drink in hand and nowhere to be but the present moment. This is unlike any fresh fragrance I’ve smelled before—vivid, comforting, and absolutely masterful.

HadassahLovely freshie! Perfectly unisex!

☆☆☆☆☆

The best lavender forward fragrance on the planet. This is so different than i expected. I knew it was great, because of the shave soap and aftershave splash. They really amped it up and the complexity truly shines. The backend is magical

Colin MLavendar Noir EdP - The Best Lavender Forward Fragrance on the Planet

☆☆☆☆☆

Peter and the entire crew at A&E knocked this one out of the park. Legacy is by far my favorite base. I really like their take on the classic “barbershop” scent with Oud. Very clean and masculine. I highly recommend this. Both you (and your nose) will be pleased with your purchase.

Michael DA&E Legacy Review (Hint - it’s awesome)

Blog posts

Nov 01, 20250 commentsPeter Charkalis
Walk into any department store and you’ll be hit with a cloud of fragrance, polished, powerful, and designed to stop you in your tracks. Sales associates wave blotters through the...
Sep 29, 20250 commentsPeter Charkalis
Ariana & Evans has been recognized around the world as one of the premier artisan shaving soap makers. Voted Best Shaving Soap Artisan in 2022 and 2023 Named Top Overall Wet Shaving Vendor in 2023 by public vote through...
Jul 12, 20250 commentsPeter Charkalis
As someone who has spent years exploring the intricate world of fragrance — from mainstream counters at department stores near our home to obscure indie perfumers operating out of small...
Oct 24, 20241 commentPeter Charkalis
The key to a perfect shave starts with top-notch shaving soap. Brands like Ariana & Evans are highly regarded in the industry and compatible with any brush or water type. For...